August 2012

After a year of filing the complaint by Apple Inc., the jury decided that to give a better touch to its smartphones, Samsung used the innovative technology developed by Apple. The decision of jury came on last Friday. The jury also ordered Samsung to pay $1.05 billion to Apple.

Apple Inc. filed the lawsuit in April 2011 and demanded $2.5 billion from its top smartphone competitor for patent infringement. In response, Samsung Electronics Co. fired back with its own lawsuit seeking $399 million from Apple Inc.

The jury rejected all the claims by Samsung, and also a few claims by Apple against Samsung. One of them was Apple claiming two dozen Samsung devices has used features developed by Apple. The number was less so jury declined to award $2.5 billion that Apple demanded. Samsung used several features like ‘bounce-back’ feature and zoom with a finger tap, to say a few.

Apple also demanded that Samsung stop selling its popular smartphones and computer tablets from the U.S. market. Apple and Samsung combined account for more than half of global smartphone sales.

Samsung has emerged as one of Apple’s biggest rivals in recent times and has overtaken Apple as the leading smartphone maker. Samsung’s Galaxy line of phones runs on Android, a mobile operating system that Google Inc. has developed and given out for free to Samsung and other phone makers.

Samsung conceded that Apple makes great products but said it doesn’t have a monopoly on the design of rectangle phones with rounded corners that it claimed it created.

Samsung sold 22.7 million smartphones and tablets that Apple claimed uses its technology. McElhinny said those devices accounted for $8.16 billion in sales since June 2010.

Benefit to other Operating Systems

There is an OS that will be benefitted from this win of Apple over Samsung. This is a major platform in the smartphone market whose look and feel isn’t like that of Apple’s iOS, and there are no chances that it’ll be sued by Apple. It is the Microsoft’s Windows Phone.

Microsoft has just launched Windows 8 for computers, tablets & smartphones. Microsoft will unite its desktop/tablet and phone operating systems with shared code. That means it’ll be very easy for developers to make apps that work across all Windows machines. For any manufacturer that doesn’t want to lose the market, Microsoft promises protection with its Windows 8 platform.


Facebook gave a shock to marketers when they announced that nearly 8.7 percent (83 million out of 955 million) of its monthly active user are of no use for marketers as the accounts has been created by people to duplicate their identity or for some other purpose like spamming or are fake or miscategorized. Facebook gave this news during a filing with the Securities and Exchange Commission.

As per the quarterly report of Facebook, people in developed nations have created less duplicate or false accounts as compared to developing nations. So, it is less in United States and Australia but considerably more in Turkey & Indonesia.

Facebook says that they have estimated this number after taking internal review of a limited number of accounts taken as sample. The reviewer who find out fake accounts try to identify names that seems to be fake and other behavior of the account creator that seems to be inappropriate or inauthentic.

Facebook provided updated estimate and details about illegitimate accounts. The number could represent approximately 83 million accounts. Company also told that nearly half of the illegitimate accounts are created by people to duplicate their identity, that is, a person who creates one account for connecting to his family and another account for his acquaintance. Facebook provided these details to US Securities and Exchange Commission in its quarterly filing.

A miscategorised account created by a user for his pet, should be represented by a 'Page'

Have you created a user account for your pet or your company? Well, that comes in miscategorised accounts as per Facebook norms. Facebook estimated that out of total users of the social networking site, nearly 2.4 percent accounts are miscategorised, that is accounts created by people for their businesses, companies and pets. Facebook said that these accounts should not be created in user account but should be represented as pages.

Millions of users have created accounts for spamming purpose also. Facebook’s estimate for this is 1.5 percent of monthly active users. These accounts violate terms & conditions of the social networking site.

No doubt, people are using fake accounts for spamming purposes but the estimate number told by Facebook has given a tension to the marketers who use Facebook to communicate their message to target audience. A music startup company has also claimed that nearly 80 percent of clicks on its Facebook ad campaign came from bots. Facebook says they are looking into the matter and will give a solution for sure.

Whatever the solution may be, Facebook should keep a track of all the Sign Ups that they get, and if found something inappropriate, they should warn the user through their account, or else the number will keep on increasing and the trust of marketers on Facebook will decrease.

Cognizant Technology Solutions Corp., an American multinational provider of information technology, consulting and business process outsourcing (BPO) services, posted strong results for the second quarter with its revenue surpassing that of Infosys.

Cognizant Technology Solutions Office at Chennai, India

Cognizant Technology Solutions Office at Chennai, India


As per the report, Cognizant’s June quarter revenue rose by 20.9 per cent from $1.485 billion to $1.795 billion,  in the second quarter of 2011

Its profit during the second quarter rose to $251.9 million which was $208.0 million in the second quarter of 2011.

Its operating margin during the second quarter of this year was at 18.5 per cent.

Francisco D’Souza, Chief Executive Officer of the firm said, “Clients continue to turn to Cognizant to help reinvent their business models in the face of secular industry changes, evolving demographics, and a new stack of social, mobile, analytics, and cloud technologies,” .

“We are well positioned to capitalize on these opportunities due to our unique combination of management consulting and operational capabilities in areas such as large scale program management and change management.  With our robust global delivery model, we make the complexities of managing large scale transformation programs seamless and transparent to our clients,” he added.

Cognizant sees third quarter revenue at $1.875 billion, a sequential growth of over 4 per cent.

Cognizant maintains full-year revenue guidance of “at least 20 per cent growth”, which is far ahead of Nasscom estimates.