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Gravity Learning

Gravity Learning is the Educational Division of Gravity Informatics. As there is need of more trained & experienced IT professionals, Gravity has decided to start educating and preparing fresh graduates for the real world challenges and provide them with real world experience that can enhance their skills and provide them better career opportunities. Unlike other training institutes, Gravity Informatics is an IT company with staff of over 30 IT & Social Media experts. Therefore at Gravity Learning, you will not find a classroom like education, but here you will have an opportunity to sit next to a professional and learn from them while they are working. You will be a part of the working team hence you will have exposure to real life projects and problems. Following are the courses offered by Gravity Learning:

Courses Offered

Certificate Course in Social Media Marketing - CCSMM (6 Weeks)

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Course Content

  • Introduction to Social Media Marketing
  • Scope of Social Media Media Marketing
  • Impact of Social Media on our daily life
  • Generating Profits through Social Media
  • Social Media Platforms and Tools
    • RSS
    • Tags & Tagging
    • Blogging
    • Social Networks
    • Viral Videos
    • Twitter
    • Facebook
    • Youtube
    • Press Release
    • Linkedin
    • Wikis
    • User Engagement is Everything
  • Auditing the outcomes of Social Media
  • Crowdsourcing & Collaboration Techniques
  • Developing strategy framework for Social Media
  • Finance, Budgets, Resources
  • Strategies for Business to Business (B2B) Companies
  • Strategies for Business to Consumer (B2C) Companies
  • Measurement of Return on Investment (ROI)
  • Online Reputation Management
  • Social Media Policy Development
  • Social media Conflict & Time Management
  • Social Commerce
  • Online Community Engagement Techniques
  • Competitor Analysis through Social Media
  • Case Studies
  • Live Projects
  • Do's & Dont's of Social Media Marketing


Course Duration Fee Bonus Who should join
CCSMM 6 weeks 15000 Get a domain and web hosting worth Rs. 3000 for free * Any graduate or professionals from Advertisement,Media, Online Marketing, IT or Entrepreneurs.
* Domain & Hosting for one year only, after 1 year you may need to renew the domain at the market price.

Refer to your friend and get 10% money back on your course fee. This means if you bring 10 of your friends, you can do a course for almost free. The referral amount will be paid to you when 100% payment has been paid by your referral.

Certificate Course in Digital Marketing & Web Advertising - CCDMWA (3 Months)

Course Content

  • Introduction to Social Media Marketing
  • Scope of Social Media Media Marketing
  • Impact of Social Media on our daily life
  • Generating Profits through Social Media
  • Social Media Platforms and Tools
    • RSS
    • Tags & Tagging
    • Blogging
    • Social Networks
    • Viral Videos
    • Twitter
    • Facebook
    • Youtube
    • Press Release
    • Linkedin
    • Wikis
    • User Engagement is Everything
  • Auditing the outcomes of Social Media
  • Crowdsourcing & Collaboration Techniques
  • Developing strategy framework for Social Media
  • Finance, Budgets, Resources
  • Strategies for Business to Business (B2B) Companies
  • Strategies for Business to Consumer (B2C) Companies
  • Measurement of Return on Investment (ROI)
  • Online Reputation Management
  • Social Media Policy Development
  • Social media Conflict & Time Management
  • Social Commerce
  • Online Community Engagement Techniques
  • Competitor Analysis through Social Media
  • Case Studies
  • Live Projects
  • Do's & Dont's of Social Media Marketing


  • Digital Marketing
    • Market Research & Web strategy
    • Search Engine Marketing - Pay Per Click (PPC)
    • Advertising & Search Engine Optimization (SEO)
    • Social Media Marketing
    • Banner / Display Advertising
    • email Marketing
    • Mobile Marketing
    • Affiliate Marketing
    • Viral Marketing
    • Web Analytics
    • Integrated eMarketing Strategy


    Web Advertising
    • Introduction to Online Advertising and AdWords
    • AdWords Account and Campaign Basics
    • AdWords Ad Formats
    • Policies and Ad Quality Issues
    • AdWords Targeting and Placement
    • AdWords Bidding and Budgeting
    • Optimizing Performance
    • Display Advertising on the Google Display Network and Mobile Advertising
    • Performance Monitoring and Conversion Tracking
    • Overview of Local Business Listings and Maps
    • Selling and Representing AdWords
    Course Duration Fee Bonus Who should join
    CCDMWA 3 months 35000 Get a domain and web hosting* worth Rs. 3000 for free + Access to premium tools worth more than Rs. 10000** Any graduate or professionals from Advertisement,Media, Online Marketing, IT or Entrepreneurs.
    * Domain & Hosting for one year only, after 1 year you may need to renew the domain at the market price.

    ** Same as above for domain and hosting. Access to premium tools is available during course duration only.

    Refer to your friend and get 10% money back on your course fee. This means if you bring 10 of your friends, you can do a course for almost free. The referral amount will be paid to you when 100% payment has been paid by your referral.

Advanced Certificate Course in Search Engine Optimization - ACCSEO (3 Months)

Course Content

Search Engine Optimization
Introduction
  • Evolution of Internet
  • Technologies and Terms
    Domains, Websites, Hosting, Ecommerce, SSL, Database, PHP, ASP, HTML, XML, CSS, Mysql, MSSQl, IIS, Apache,

Part 1(Website Hosting & Services)
  • FTP and Web Servers
  • Basic HTML, CSS
  • Website Setup, Register Domain, Hosting Account, Cpanel & Plesk Introduction
  • Wordpress Installation, Configuration, Theme & Plugin Installation

Part 2
  • Website Importance for Online Business
  • Introduction of SEO, Why it is required
  • Introduction of Search Engine - Google, Bing, Yahoo
  • What are Indexing, Crawling and Spiders?
  • Keywords Research, Keyword Tools, Google Trends
  • How to Select Good Keywords for Website
  • What is off page & On Page Optimization?
  • Black Hat Seo, White Hat Seo and Gray Hat Seo
  • On page SEO Introduction
  • Content Importance in Seo Campaign
  • Writing Good Content & Maintain Keyword Density
  • What is Meta Tags, Heading Tags?
  • What are Alt Tags & their Importance?
  • Website Interlinking
  • Clean HTML
  • DIV vs. Tables
  • Reading Source Code
  • Flash Website and Promotion
  • Static vs. Dynamic websitesSitemap HTML, XML
  • Case Studies SEO of Static Websites
  • SEO of Dynamic Websites

Part 3
Off-page SEO
  • Posting on Forums, Blogs, Guest Posting and Free Classifieds
  • Link Baiting and Link Buying Strategy
  • Search Engine Optimization Methodologies
  • Advanced Link Building & Link Popularity Concept
  • Importance of Quality Links
  • What is Google Page Rank?
  • Google Page Rank algorithm
  • Yahoo Site explorer
  • Inbound links vs. Outbound links
  • What is Alexa Traffic?
  • Archive .org History, Domain Age
  • Keyword Importance in Domain Name
  • Link Wheels Techniques
  • Competitor Analysis & Importance
  • LSI (Latent Semantic Indexing)
  • Google Sandbox Effect
  • Geographical Targeting
  • Search Engine Spam
  • Google Tips & Tricks for Improving Search Engines Ranking
  • Google Algorithm Concept
  • Website Optimization for Google, yahoo and MSN
  • Classified Advertisement Benefits
  • Concept of Press Releases, Blogs, Forums
  • Concept Social Media Optimization (SMO)
  • Social Media Marketing (SMM)
  • XML & RSS Marketing
  • How to Make Search engines Friendly Dynamic Website
  • Tips for SEO Friendly Website Design
  • How SMO & SMM Works

Part 4
  • SEO Tools
  • Browser Tools & Plunging
  • Automated SEO Tools, Web CEO, SeoMoz, WebConfs, Seochat etc.
  • Alexa, Archive, Whois Domain,
  • What is Google Webmasters Tools?
  • Google Webmaster Tools features & Importance in SEO
  • What is KEI & Importance in Keyword Research?
  • Keywords Research Tools - Google Adwords, Word Tracker, Keyword SPY

Part 5
  • What is Website Redirection?
  • Redirection Types - 301, 302 Redirect & Importance
  • URL Rewriting
  • What is .htaccess File?
  • Website Monitoring
  • Google Penalty & Types

Part 6
Analytics and Monitoring traffic
  • Ecommerce Introduction & Ecommerce Websites
  • Website Monitoring and Analyzing using Google analytics
  • Setup goals, funnels and ecommerce tracking
  • Setup conversions
  • How to Made SEO campaign Using Google Analytics
  • Google Analytic Concept (Goal Tracking, Ecommerce)
  • Google Custom Report Generation

Part 7
Case studies


Part 8
Live Project


Course Duration Fee Bonus Who should join
ACCSEO 3 months 30000 Get a domain and web hosting* worth Rs. 3000 for free + Access to premium tools worth more than Rs. 10000** Any graduate or professionals from Advertisement,Media, Online Marketing, IT or Entrepreneurs.
* Domain & hosting for one year only, after 1 year you may need to renew the domain at the market price.

** Same as above for domain and hosting. Access to premium tools is available during course duration only.

Refer to your friend and get 10% money back on your course fee. This means if you bring 10 of your friends, you can do a course for almost free. The referral amount will be paid to you when 100% payment has been paid by your referral

Advanced Certificate Course in SEO & Online Marketing - ACCSOM (6 Months)

Course Content

Search Engine Optimization

Introduction
  • Evolution of Internet
  • Technologies and Terms
    Domains, Websites, Hosting, Ecommerce, SSL, Database, PHP, ASP, HTML, XML, CSS, Mysql, MSSQl, IIS, Apache,

Part 1(Website Hosting & Services)
  • FTP and Web Servers
  • Basic HTML, CSS
  • Website Setup, Register Domain, Hosting Account, Cpanel & Plesk Introduction
  • Wordpress Installation, Configuration, Theme & Plugin Installation

Part 2
  • Website Importance for Online Business
  • Introduction of SEO, Why it is required
  • Introduction of Search Engine - Google, Bing, Yahoo
  • What are Indexing, Crawling and Spiders?
  • Keywords Research, Keyword Tools, Google Trends
  • How to Select Good Keywords for Website
  • What is off page & On Page Optimization?
  • Black Hat Seo, White Hat Seo and Gray Hat Seo
  • On page SEO Introduction
  • Content Importance in Seo Campaign
  • Writing Good Content & Maintain Keyword Density
  • What is Meta Tags, Heading Tags?
  • What are Alt Tags & their Importance?
  • Website Interlinking
  • Clean HTML
  • DIV vs. Tables
  • Reading Source Code
  • Flash Website and Promotion
  • Static vs. Dynamic websitesSitemap HTML, XML
  • Case Studies SEO of Static Websites
  • SEO of Dynamic Websites

Part 3
Off-page SEO
  • Posting on Forums, Blogs, Guest Posting and Free Classifieds
  • Link Baiting and Link Buying Strategy
  • Search Engine Optimization Methodologies
  • Advanced Link Building & Link Popularity Concept
  • Importance of Quality Links
  • What is Google Page Rank?
  • Google Page Rank algorithm
  • Yahoo Site explorer
  • Inbound links vs. Outbound links
  • What is Alexa Traffic?
  • Archive .org History, Domain Age
  • Keyword Importance in Domain Name
  • Link Wheels Techniques
  • Competitor Analysis & Importance
  • LSI (Latent Semantic Indexing)
  • Google Sandbox Effect
  • Geographical Targeting
  • Search Engine Spam
  • Google Tips & Tricks for Improving Search Engines Ranking
  • Google Algorithm Concept
  • Website Optimization for Google, yahoo and MSN
  • Classified Advertisement Benefits
  • Concept of Press Releases, Blogs, Forums
  • Concept Social Media Optimization (SMO)
  • Social Media Marketing (SMM)
  • XML & RSS Marketing
  • How to Make Search engines Friendly Dynamic Website
  • Tips for SEO Friendly Website Design
  • How SMO & SMM Works

Part 4
  • SEO Tools
  • Browser Tools & Plunging
  • Automated SEO Tools, Web CEO, SeoMoz, WebConfs, Seochat etc.
  • Alexa, Archive, Whois Domain,
  • What is Google Webmasters Tools?
  • Google Webmaster Tools features & Importance in SEO
  • What is KEI & Importance in Keyword Research?
  • Keywords Research Tools - Google Adwords, Word Tracker, Keyword SPY

Part 5
  • What is Website Redirection?
  • Redirection Types - 301, 302 Redirect & Importance
  • URL Rewriting
  • What is .htaccess File?
  • Website Monitoring
  • Google Penalty & Types

Part 6
Analytics and Monitoring traffic
  • Ecommerce Introduction & Ecommerce Websites
  • Website Monitoring and Analyzing using Google analytics
  • Setup goals, funnels and ecommerce tracking
  • Setup conversions
  • How to Made SEO campaign Using Google Analytics
  • Google Analytic Concept (Goal Tracking, Ecommerce)
  • Google Custom Report Generation

Part 7
Case studies


Part 8
Live Project


Online Marketing
  • Introduction to Social Media Marketing
  • Scope of Social Media Media Marketing
  • Impact of Social Media on our daily life
  • Generating Profits through Social Media
  • Social Media Platforms and Tools
    • RSS
    • Tags & Tagging
    • Blogging
    • Social Networks
    • Viral Videos
    • Twitter
    • Facebook
    • Youtube
    • Press Release
    • Linkedin
    • Wikis
    • User Engagement is Everything
  • Auditing the outcomes of Social Media
  • Crowdsourcing & Collaboration Techniques
  • Developing strategy framework for Social Media
  • Finance, Budgets, Resources
  • Strategies for Business to Business (B2B) Companies
  • Strategies for Business to Consumer (B2C) Companies
  • Measurement of Return on Investment (ROI)
  • Online Reputation Management
  • Social Media Policy Development
  • Social media Conflict & Time Management
  • Social Commerce
  • Online Community Engagement Techniques
  • Competitor Analysis through Social Media
  • Case Studies
  • Live Projects
  • Do's & Dont's of Social Media Marketing

Digital Marketing
  • Market Research & Web strategy
  • Search Engine Marketing - Pay Per Click (PPC)
  • Advertising & Search Engine Optimization (SEO)
  • Social Media Marketing
  • Banner / Display Advertising
  • email Marketing
  • Mobile Marketing
  • Affiliate Marketing
  • Viral Marketing
  • Web Analytics
  • Integrated eMarketing Strategy

Web Advertising
  • Introduction to Online Advertising and AdWords
  • AdWords Account and Campaign Basics
  • AdWords Ad Formats
  • Policies and Ad Quality Issues
  • AdWords Targeting and Placement
  • AdWords Bidding and Budgeting
  • Optimizing Performance
  • Display Advertising on the Google Display Network and Mobile Advertising
  • Performance Monitoring and Conversion Tracking
  • Overview of Local Business Listings and Maps
  • Selling and Representing AdWords


Course Duration Fee Bonus Who should join
ACCSOM 6 months 50000 Get a domain and web hosting worth Rs. 3000 for free Access to premium tools worth more than Rs. 10000** Any graduate or professionals from Advertisement,Media, Online Marketing, IT or Entrepreneurs.
* Domain & Hosting for one year only, after 1 year you may need to renew the domain at the market price.

** Same as above for domain and hosting. Access to premium tools is available during course duration only

Refer to your friend and get 10% money back on your course fee. This means if you bring 10 of your friends, you can do a course for almost free. The referral amount will be paid to you when 100% payment has been paid by your referral.

Certificate Language Course in PHP - CLCPHP

Training Course Content

  • PHP Basic:
    • Introduction
    • Install
    • Syntax
    • Variables
    • String
    • Operators
    • Conditions
    • Arrays
    • Looping
    • Functions
    • Forms
    • Actions
  • PHP Advance:
    • Date
    • Include
    • File handling
    • Cookies
    • Sessions
    • E-Mail
    • Secure E-Mail
    • Error
    • Exception
    • File Upload
      how to upload website (using ftp)
    • Web server
      type of server, how to configure website, domains.
    • Database & Connectivity
      how to configure database and connect on live server
    • MySQL Introduction, Connect, Create, Insert
    • Shopping cart management
    • AJAX introduction
    • Live Projects Assignment
  • Practical assignment & web development
    • Types of server, Hosting & how it works
    • Setting up database on live server
    • Uploading websites on server.
    • Configuration of live hosting server
    • Working on Live or previously live project developed by company and host it on live server.
The course will give our trainees a chance to work on live or previously developed website by us. Student will have an experience working with experienced team of programmer, designer and internet experts

Contact us!

  • Its easy to approach us.
    Gravity Learnings
    1023/6, Deep Nagar, Street 4, Civil Lines, Ludhiana 141001.
    For general enquiries call: 0161 462 7008
    E-mail: study@gravityinformatics.com